Mondadori Card

Sector: Publishing
Year: 2014 - 2015
Agency: Carta e Matita

Branding ⋅ In-store ⋅ Print ⋅ Digital ⋅ Motion

Mondadori is a leading publisher in Italy and in other European countries. I worked on the full communication campaign for their promotional card, including an explanatory and targeted email marketing. As a newbie at the time, this was a great project to work on, especially the branding side of designing Mondadori's new top card and welcome kit dedicated to premium customers.